U of M Woman's Basketball Shoe

CCS Product Designers worked with the University of Michigan Woman's Basketball Team, to design footwear that addressed the performance needs of the athlete. Medial support, increased flexibility and increased cushioning in the forefoot were explored.

Concepts by Craig Stover

Concepts by Craig Stover

Concept by Craig Stover

Concept by Dan Raveau

Concept by Dan Raveau

Final shoe models from the CCS Product Design Team

Nike's Studio Director, Ginny Hopkirk,  and Nike's Global Basketball Design Manager, Ron Wright, talk with the U of M design Team