The CCS Product Design team worked with the MSU Basketball players to establish the performance needs of their shoes; Lightweight, Cushioning, Flexability and Support were addressed. Each of the shoes focused on one specific performance need to drive the visual aesthetic. The design team created visual branding and aesthetic soul through the use of colors and details that were significant to the MSU basketball players, their sport culture and history.
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| MSU on campus player research |
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Design by Chris Vella
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| CCS Design Team for MSU Presenting to Nike Representatives |
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| Nike Expose Designed by Dane Tucker |
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Final Presentation at Boll YMCA in Detroit
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| Jason Rau Final Presentation Wall |
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