Nike CCS Project

CCS Faculty Members and Nike Mentors

Stephen Schock CCS Product Design, Ginny Hopkirk Nike Studio Director, Rick Rogers CCS President, Ron Wright Nike Global Basketball, Bruce Feldman CCS Photo, Meredith Morrison Graphic Design, Trish Dewald Corporate Relations, Vincenzo Iavicoli CCS Chairman of Product Design.

CCS Product Design Team for University of Detroit

Product Design Students worked with the U of D basket ball team to establish the specific player performance needs of traction, fit and support. The visual inspiration for the footwear proposals were derived from player profiles, team rituals, U of D culture and context. The designers distributed surveys to the players asking them about their style of play and personal profiles. To enrich the designers understanding of the players, they ate meals with the players, attended fraternity events with them, and photographically documented a day in the life, on and off the court.

Photographs by Brooke Houghton on the U of D campus

The design team focused on Elijah Holman for inspiration.

Photo by Brooke Houghton

U of D Design Team: Randall Puzzitiello, Brooke Houghton, Tommy O'Connor, Mike Prewitt and Ashley Payne

Concept sketches by Ashley Payne

Concept Sketches by Ashley Payne

Fit Study Mock-up by Ashley Payne


Vigor Concept by Ashley Payne

Physical model by Ashley Payne

Ashley Payne presenting to Nike

U of D Design Team at final Nike Presentation

Concept Sketches by Randall Puzzitiello

Orior final concept sketch by Randall Puzzitiello

Final Physical Model by Randall Puzzitiello

Randall Puzzitiello during Final Presentation.

Concept Sketches by Tommy O'Connor

Final Concept by Tommy O'Connor

Michigan State Basketball Shoe Design

The CCS Product Design team worked with the MSU Basketball players to establish the performance needs of their shoes; Lightweight, Cushioning, Flexability and Support were addressed. Each of the shoes focused on one specific performance need to drive the visual aesthetic. The design team created visual branding and aesthetic soul through the use of colors and details that were significant to the MSU basketball players, their sport culture and history.